Objectives:

·         How to carry out a successful integrated marketing campaign

·         How to detail the elements of the promotional mix

·         The differences and relationship between marketing and advertising

·         How to use advertising to reinforce the marketing operation

·         The essentials of planning a campaign

·         Budgeting: the allocation of resources

·         The assessment and selection of outside advertising and PR agencies 

Target Group:

This course is ideal for all those whose work involves them in the planning and implementation of both advertising and marketing operations.

Duration:

3 Days

Venue:

Dubai

Fees:

US $ 1575