Objectives

·         Analyze and assess the latest public relations concepts and strategies in a variety of contexts.

·         Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.

·         Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.

Target Group

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration.

Duration:

3 Days

Venue:

Dubai

Fees:

US $ 1575